Strange Clocks

Internet Time

One time for the whole planet

How to read it

  1. The day is 1000 beats, no time zones.

  2. One beat lasts 86.4 seconds.

  3. @000 is midnight Biel Mean Time (UTC+1 all year, no daylight saving).

  4. To meet someone online, just agree on a beat.

The story

In 1998 the watchmaker Swatch proposed abolishing time zones for the internet age: a day of 1000 'beats' counted from midnight Biel Mean Time (UTC+1), named after its Swiss hometown. @500 is the same instant everywhere on Earth.

Year
1998
Place
Biel, Switzerland
Creator
Swatch

Fun fact

Swatch sold beat watches and even planned a satellite, released from the Mir space station, to broadcast beats. The dream died; the math survived.

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